Victoria Tourism Bulletin August, 2026
Tourism HR Canada released its August 2026 Labour Force Survey snapshot. August 2026 saw both the tourism labour force and tourism employment decrease from July.
Tourism HR Canada released its August 2026 Labour Force Survey snapshot. August 2026 saw both the tourism labour force and tourism employment decrease from July.
US-resident trips to Canada increased 6.5% in July, reaching 2.7 million. This marked the sixth consecutive month of year-over-year increase.
Harbour Air’s new route between Victoria Inner Harbour and Seattle Lake Union launched June 11,connecting these two iconic harbour front cities for the very first time.
US-resident trips to Canada increased 10.1% in May, reaching 1.6 million and marking the fourth consecutive month of year-over-year increases.
In April, the preliminary number of international arrivals to Canada (Canadian-resident return trips,combined with US-resident and overseas-resident arrivals) by air and automobile totalled 4.7 million, up3.5% from the same month in 2025.
The BC Government launched the Look West: Tourism Sector Action Plan that positions tourism as a key driver of economic diversification and growth.
In February, US-resident trips to Canada were up 6.1% from the same month one year earlier to reach 959,600, marking the first increase after 12 consecutive months of year-over-year declines.
In January, the preliminary number of international arrivals to Canada (Canadian-resident return trips, combined with US-resident and overseas-resident arrivals) by air and automobile totalled 4.2 million, down 8.4% from January 2025.
The year-end numbers are showing an increase from 2024. RevPar $219.44 in 2025 compared to $195.78 in 2024; the Average Daily Room Rate $281.36 in 2025 with $261.28 in 2024; and the Average Occupancy Rate 77.99% in 2025 with 74.93% in 2024.