Victoria Tourism Bulletin March 2026
The BC Government launched the Look West: Tourism Sector Action Plan that positions tourism as a key driver of economic diversification and growth.
The BC Government launched the Look West: Tourism Sector Action Plan that positions tourism as a key driver of economic diversification and growth.
In February, US-resident trips to Canada were up 6.1% from the same month one year earlier to reach 959,600, marking the first increase after 12 consecutive months of year-over-year declines.
In January, the preliminary number of international arrivals to Canada (Canadian-resident return trips, combined with US-resident and overseas-resident arrivals) by air and automobile totalled 4.2 million, down 8.4% from January 2025.
The year-end numbers are showing an increase from 2024. RevPar $219.44 in 2025 compared to $195.78 in 2024; the Average Daily Room Rate $281.36 in 2025 with $261.28 in 2024; and the Average Occupancy Rate 77.99% in 2025 with 74.93% in 2024.
Destination Canada reported that Canada’s tourism sector achieved a record-breaking summer in 2025, with revenue between May and August reaching nearly $60B.
Victoria’s 2025 cruise season closed and the season highlights included 311 total calls, 992,000 passengers and five first time visits.
BC Ferries has wrapped up a record-breaking summer, carrying more passengers and vehicles, while delivering one of its most reliable peak seasons.
In August 2025, the preliminary number of international arrivals to Canada (returning Canadian residents and non-residents combined) by air and automobile was 6.6 million, down 14.9% from August 2024.
Work on the first new Victoria hotel in 20 years officially got underway. The new eight-storey hotel with 167 rooms arrives amid increasing demand from leisure and business travellers.